“Canada’s new sports betting landscape presents a tremendous opportunity to further fan engagement and continue our progressive approach with the sports gaming industry,” said Keith Wachtel, NHL Chief Business Officer and Senior Executive Vice President. FanDuel will also continue to receive custom content across NHL-controlled media channels and will be integrated into the NHL’s marquee events across North America, including camera-visible signage and on-site activation opportunities as well as premium hospitality solutions throughout the NHL season. Today’s announcement comes after the province of Ontario launched its regulated single-game sports betting market earlier this week.Īs part of these expanded North American partnerships, FanDuel will have rights to use official NHL branding and category designations in a variety of ways to appeal to fans and sports betting customers in legal jurisdictions across Canada and the United States. NEW YORK (April 7, 2022) – The National Hockey League (NHL) today announced a new multiyear partnership deal, making FanDuel one of the first-ever North American sports betting partners of the NHL, as FanDuel expands their rights into Canada. Official Sports Betting Partner of the NHL in Canada and the U.S.
League Expands Partnership with FanDuel To Become
